Strategic Plan

Download a copy of the Strategic Plan.


Massachusetts Music Educators Association

Strategic Plan 2019 – 2023

 

Initiatives

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Massachusetts Music Educators Association

Strategic Plan 2019 - 2023

Mission

The Massachusetts Music Educators Association supports comprehensive and innovative quality music education for all students by promoting best professional practices for music educators.

Vision

The Massachusetts Music Educators Association will be the leading voice for Music Education for all by:

       Respecting traditions

       Encouraging innovations

       Fostering ideas

       Forging partnerships

       Building community

Values

       Access - Providing music education to all students as part of a well-rounded, comprehensive instructional program.

       Excellence - Promoting high-quality standards with relevant opportunities in music.

       Diversity - Fostering inclusive music opportunities, curricula, and professional development that celebrates exceptionalities, identities, orientations, and cultural backgrounds.

       Collaboration - Connecting members and uniting stakeholders to support music education through networking, volunteerism, advocacy, and leadership development.

       Professionalism - Modeling behavior appropriate to the profession by being proactive, organized, productive, and dedicated.

Strategic Directions

1.     Advocacy

2.     Communication

3.     Diversity & Inclusion

4.     Organizational Vitality

A.    Increase Hill Day participation

A.    Create monthly member Newsletters

A.    Establish Diversity Committee

A.    Establish Emerging Leaders Program

B.     Develop advocacy materials

B.     Establish Director of Communication Position

B. Investigate festival policies and practices

B.     Review E-Board Operating Handbook

C.     Support underserved schools

C.     Evaluate and enhance all forms of communication – website, social media, etc.

C. Investigate access for music education across the Commonwealth

C.     Recognize volunteers from each District

D.    Establish Administrator of the Year Award

D.    Increase communication and engagement with collegiate members

D.    Promote diverse composers, conductors, and clinicians

D.    Investigate location and fiscal health of annual Conference and All-State

E.     Increase access to ESSA funding

 

E.     Investigate adding new student opportunities

E.     Establish Partnerships Committee

F.     Establish District Advocacy Reps

 

 

F.     Create MMEA Operations Team

 

 

Strategic Direction 1: Advocacy

MMEA will work with stakeholders to promote the importance of music education in all communities of the Commonwealth.

ACTION PLAN

Timeline

Who

Metric

1A. Increase the participation, including collegiate members and retired members, in the Boston Hill Day – advocacy meetings with MA Legislative membership

Spring 2020

Ongoing

Advocacy Chair

Collegiate Chair

Increase of 10% annually

1B. Continue to develop promotional advocacy materials, data, research, and testimonials to share with constituents and stakeholders

Ongoing

Advocacy Chair

State President

Online repository of stories, data, and research

1C. Support educators and students of underserved or marginalized communities by offering resources, professional development, networking, grant opportunities, etc.

Spring 2020

Ongoing

Advocacy Chair

Board

Minimum of 2 target schools per school year

1D. Establish and promote an “Administrator/Superintendent of the Year” award to one person who models how arts should be supported in the Commonwealth

Spring 2020

Annually

Board

Award is presented annually at conference

1E. Promote resources to assist members with accessing ESSA funding for local music education by hosting webinars, offering articles in the MMEA journal, email, etc.

Fall 2019

Ongoing

Board

Advocacy Chair

NAfME Office

Increased access of ESSA Funds

1F. Establish Advocacy representatives in each District to assist State Advocacy Chair with advocacy initiatives across the Commonwealth

Fall 2020

Board

Advocacy Chair

Advocacy Network is established

 

 

Strategic Direction 2: Communication

MMEA will enhance and improve internal and external communications with members, partners, and the public with transparency through a variety of channels.

ACTION PLAN

Timeline

Who

Metric

2A. Create and distribute Monthly Member Newsletters to promote district and board highlights - including but not limited to news, deadlines, All-State board minutes, budgets, etc.

Fall 2019

Ongoing

President & Board

Increased awareness of MMEA programs and initiatives

Increased member engagement

2B. Create Director of Communication position who will be responsible to create and promote relevant content on a regular basis through various media outlets including but not limited to the MMEA website, newsletters, emails, etc.

June 2020

Board

New Board Position

2C. Evaluate and enhance all forms of communication - social media, website, newsletters, emails, publicity, etc..

Summer 2021

Ongoing

Director of Communications

Efficient Website Navigation

Social Media Metrics

2D. Promote participation and increase awareness of MMEA programs, initiatives, and resources on all college campuses.

Fall 2020

Higher Ed Rep

District Chairs

Increased Collegiate membership and engagement

 

 

Strategic Direction 3: Diversity & Inclusion

MMEA will promote practices, policies, and procedures to ensure that all students have access to a music education that values diverse musical practices and inclusive opportunities.

ACTION PLAN

Timeline

Who

Metric

3A. Establish a Diversity Committee

Summer 2020

Board

Committee is approved

3B. Investigate festival practices and policies to address:

        inequality of access to festivals and auditions

        geographical barriers for state festivals and conferences

        appropriate language for concert dress, ensemble names, and ensemble participation

Fall 2020

Diversity Committee

Board

Policy revisions

Increased participation by marginalized populations

3C. Investigate school districts’ support for music education across the Commonwealth to identify levels of access and provide support as appropriate

        Review budget, schedule, staff, festival participation, transportation, dues, inventory, etc.

Fall 2021

Diversity Committee

Establish School District Profile for Music Education

 

3D. Promote diverse composers, conductors, and clinicians, especially those from marginalized communities.

Fall 2019

Ongoing

Board

Diversity Committee

Increase participation by traditionally underrepresented composers, conductors, and clinicians

3E. Investigate adding new student opportunities at elementary, middle school, and high school levels; possibly at District or All-State

        Ensemble possibilities - treble choir, modern band, bucket drumming, etc.

        Composition Program/Showcase

Summer 2021

 

Board

Diversity Committee

New ensembles established

Composition program established

Strategic Direction 4: Organizational Vitality

MMEA will ensure the long-term organizational and fiscal stability of the association.

ACTION PLAN

Timeline

Who

Metric

4A. Establish an Emerging Leaders Program to identify, encourage and support new leaders through personal connection

Spring 2020

Board

District Leaders

Emerging Leaders Coordinator

Increased participation and engagement of new leaders within various aspects of MMEA

4B. Review and update the E-Board Handbook to support current leadership

Fall 2019

ExCom

Board

Revised handbook

4C. Recognize volunteers from each District annually at the Conference

Spring 2019

Ongoing

President

Board

Increased volunteerism

4D. Establish a committee to investigate fiscal health and alternative locations for the conference and All-State festival to minimize financial loss

Summer 2020

ExCom

Conference Committee

Board

Decrease overall budgetary loss from conference and All-State

4E. Establish a Partnerships Committee to serve as a liaison with partner organizations and associations and seek new partnerships

Summer 2022

Board

Partnerships Committee

Establish and/or Strengthen Relationships with Partner Organizations

4F. Establish the MMEA Operations Team including the Executive Director, along with other appropriate positions, to support the fiscal and operational management of the association

Fall 2019

Board

Operations Team

 

Narrative/Recommendations:

       This Strategic Plan should serve as MMEA’s guiding document for the next four years and should be consulted for all major decisions for the association.

o   The annual budget should reflect the Strategic Directions set forth in this plan.

o   Policies, both new and revised, should support the Strategic Directions.

o   Committee work and Board meetings should be focused on achieving Action Plans.

o   Any decisions or requests that are brought before the Executive Committee or State Board that do not support the Strategic Plan should be carefully considered regarding the amount of time, cost, and support that may be required. MMEA should remain focused on the priorities outlined in this plan, and realize that programs and/or initiatives that do not support the plan may jeopardize the achievement of the plan’s objectives.

       A key to achieving the outcomes desired in each Strategic Direction is creating a shared vision for the association and focusing the work and discussion of the association on the mission. Committees and the Board should review the Mission and Vision regularly. Another significant factor is creating ownership by the membership and the various constituencies who are charged with accomplishing various aspects of the plan. It is important to stay focused on the desired outcomes and hold people accountable for their time and work. It is also important to highlight the relevance that each Action Plans has for your members and how those items work to achieve the Mission and Vision.

       It is the ultimate responsibility of the State President and the Executive Committee to see that the Action Plans are achieved by the desired deadline. Meeting agendas should include specific, targeted agenda items, and committees should be charged with specific tasks and deadlines to complete their work.

       Specific metrics should be developed for each Action Plan based upon the recommendations of the individual or committee assigned to each item.

       Advocacy should play a significant role in achieving the Mission and Vision of this plan. Each Strategic Direction and associated Action Plan will require support, both internally and externally, to be achieved. Maintaining a strong line of communication between the leadership and membership, as well as with external constituencies is critical. Some ideas include:

o   The Executive Committee should review the plan on a bi-monthly basis and should include an update to the State Board on a quarterly basis.

o   The plan should be presented to the membership during a session at your annual conference in Spring 2020.

o   A copy of the plan should be easily accessible on the MMEA Website. Updates can be included as desired.

o   The plan should be published annually in Journal. Updates can be included as desired.

       Begin planning for your next Strategic Plan in the Summer of 2022.

 

Massachusetts Music Educators Association

MMEA logo

Michael LaCava
Interim Executive Director
PO Box 3886
South Attleboro, MA 02703-3886